Motoreto, a business intelligence technology solution used by used car dealers and distributors, successfully closed a new investment round of more than €300,000 through SegoFinance, an alternative investment platform. Multiple investors participated in the round, reflecting the market’s confidence in the company’s business model and growth potential.
Since its founding in 2020, Motoreto has developed its current SaaS, presented as the technological solution to the automotive industry’s new needs. Motoreto actively processes over 6 million vehicles and 50 million pieces of data daily in real time. Additionally, Motoreto offers a tool that maximizes revenue and improves operational efficiency for dealerships and distributors. This tool provides dynamic price management, supply and turnover forecasts, and automated dealership and distributor transactions. It identifies the ideal moment to generate a purchase or sale, thereby increasing business profitability.
The capital raised through SEGO is part of a larger investment round that will allow Motoreto to accelerate its growth, strengthen its technology team, and increase its commercial presence in new regions. Additionally, some of the investment will fund the development of new features to further improve the user experience and strengthen Motoreto’s position in the B2B2C market.
The transaction was carried out through SEGO Venture, the venture capital arm of SegoFinance Group, a participatory investment platform that specializes in offering investment opportunities in the real economy. This new milestone reaffirms SegoFinance’s role as a key player in Spain’s alternative investment ecosystem, connecting startups with a broad community of investors committed to innovation and business growth.