PlayFilm raises €1M to expand SaaS video marketing platform

Fides Capital participates in the last round of financing of Valencia-based interactive video marketing platform PlayFilm for a total amount of €1.1 million in seed funding along with top business angels and VCs. The company envisages investing this capital to achieve a solid foundation of product/market fit and, as a result, transform PlayFilm into a leading SaaS video marketing platform.

PlayFilm, one of Angels Capital’s (the investment arm of Mercadona’s founder Juan Roig) portfolio companies, has also received contributions from Spain’s top-tier C-level professionals, with renowned entrepreneurs such as Javier Rodríguez Zapatero (ex CEO of Google Spain), Marcos de Quinto (Vice President and CMO of Coca-Cola), Ángel Cano (ex CEO of BBVA), Toni Segarra and Luis Cuesta (Cofounders of SCPF) and Luis Bonell (ex CEO de Liberty Mutual International), appearing on the list.

Besides Fides Capital, other professional investors include Sabadell Venture Capital, The Crowd Angel and Sevenzonic.